It gives you that flawless look. The best way is with a beauty blender, you get that air brushed look. AMAZING!! It's a bit thick when applied and may look a little gray. Once on it oxidizes to your skin tone and allows the skin to look bright and natural without greasiness or feeling tight. It lasts all day and I don't have to wear SPF it's already added. My personal opinion I would use Korean BB Cream any day over American BB Cream Asian BB Creams has saturated the Korean Cosmetic industry and there are so many to choose from targeting skin type and needs. One Cream such as VIP Gold Skin 79 designed for dry/combination skin. ( I'm currently using) to name a few has medium coverage that's buildible. There are several ways I apply the cream. One is with Real Techniques Expert Brush.